Today the main question facing TV buyers is: should I spend more to get 4K? The answer is the same as it was late last year: only if you're worried about future-proofing and you're OK not getting the most bang for your buck.
TVs with 4K resolution are falling fast in price, but they're still significantly more expensive than good old 1080p TVs. Unfortunately TV makers often reserve their best picture-enhancing features, such as local dimming, for the 4K models. Local dimming is my favorite extra for LCD TVs because it improves all-important contrast by making dark areas in the picture darker. Vizio is still the only TV maker that sells TVs with local dimming for cheap, and the E series is the least-expensive of the bunch.
Vizio's E series is a tremendous value, and its picture quality, style and features are robust enough to please just about everybody. This TV doesn't have 4K resolution and the future-proofy feeling that goes along with it, but its price is so low, you'll probably be able to afford a larger size with the savings over a 4K model. The 50-inch M series, for example, currently costs as much as a 60-inch E series ($800), while the difference between a 4K M and a 1080p E at 65- and 70-inches is $700. In our book, assuming good picture quality, screen size is the best use of your TV dollar.
Whether it's the right TV for you depends largely on how much you prioritize value. If the idea of buying a new 1080p TV right when 4K content is beginning to appear makes you hesitate, or you want to sit close to a very large screen, then maybe E isn't for you. But if your main concern is getting as much TV as possible for as little money, the Vizio E series is probably the best TV of the year.
According to Vizio our observations about the 40-inch size should also apply to the 43-inch and 48-inch models; our observations about the 55-inch size should also apply to the 50-inch, the 60-inch and 65-inch E65x-C3 (a Walmart exclusive); and our observations about the 65-inch E65-C3 (the mainstream version) should also apply to the 70-inch model. The smaller 24-, 28-, and 32-inch sets lack local dimming, so they're not included in this review.
See the Features section for more details.

Design
Minimalist to the extreme, the all-black E series is characterized by a pleasingly thin frame around the picture, a matte-black accent strip along the bottom and the trademark right-justified Vizio logo, flush against the bottom rather than dangling like a misplaced browser tab as it did last year. Seen from the side these sets are thicker than many LCD TVs, but still slim enough to wall-mount and still look good.


Key Features
Display technology | LCD (VA and IPS) | LED backlight | Full-array with local dimming |
---|---|---|---|
Screen shape | Flat | Resolution | 1080p |
Screen finish | Matte | Refresh rate | 120Hz or 60Hz |
Smart TV | VIA Plus | Remote | Standard |
3D technology | No | 3D glasses included | N/A |
Features
Vizio's lone non-4K series for 2015 so far, the main feature of the E is full-array local dimming, which allows the LED backlight to dim or brighten different areas (known as zones) of the screen. It's the same augmentation found on more-expensive Vizios like the M-series and P-series , as well as crazy-expensive sets like the Samsung JS9500 and Sony XBR-75X940C. Those models have even more LEDs behind the screen and so can achieve superior light output and contrast -- and should provide better picture quality -- but the concept is the same.Vizio is still the only TV maker to divulge the number of dimming zones on its so-equipped TVs. It varies according to size between 5 and 16 zones. The M series has 32 dimmable zones, and the P series 64. More zones generally equates to more precise control of dimming, and again, superior picture quality.
Like most LCD TVs these days, the LEDs that comprise the backlight are located behind the screen on the E series, rather than along the edge. In our experience those so-called edge-lit LED TVs, while certainly thinner, generally exhibit worse screen uniformity -- among other issues, they tend to be brighter along the edges of the picture.
The E series' specifications for "effective" refresh rate and Clear Motion Rate also vary for different sizes, and both numbers are basically fake. Like in past years, Vizio's "effective" number is double that of the true panel refresh rate. In other words, only the E65-C3 and the E70-C3 have true 120Hz panels, while the rest use 60Hz panels. Higher Hz numbers generally equate to improved motion resolution (less blurring). Also, only the 120Hz sets offer optional smoothing, otherwise known as the Soap Opera Effect. See our video processing section below for details.
Here's a table summarizing the main specification differences between the various sizes in the E series:
Vizio E series 2015 features
Model | Size | Active dimming zones | Panel type | Panel refresh rate | Effective refresh rate | Clear action rate | Smoothing option | HDMI inputs |
---|---|---|---|---|---|---|---|---|
E40-C2* | 40-inch | 5 | VA | 60Hz | 120 | 240 | No | 2 |
E40X-C2 | 40-inch | 5 | VA | 60Hz | 120 | 240 | No | 2 |
E43-C2 | 43-inch | 5 | VA and IPS | 60Hz | 120 | 240 | No | 3 |
E48-C2 | 48-inch | 6 | VA | 60Hz | 120 | 240 | No | 3 |
E50-C1 | 50-inch | 12 | VA | 60Hz | 120 | 240 | No | 3 |
E55-C1 | 55-inch | 12 | VA and IPS | 60Hz | 120 | 240 | No | 3 |
E55-C2* | 55-inch | 12 | VA and IPS | 60Hz | 120 | 240 | No | 3 |
E60-C3 | 60-inch | 12 | VA | 60Hz | 120 | 240 | No | 3 |
E65X-C2 | 65-inch | 16 | VA | 60Hz | 120 | 240 | No | 3 |
E65-C3* | 65-inch | 16 | VA | 120Hz | 240 | 480 | Yes | 4 |
E70-C3 | 70-inch | 16 | VA | 120Hz | 240 | 480 | Yes | 4 |

Vizio's rep added that it's difficult to say exactly when the IPS panels will cut in, but you can tell from the serial numbers. "If the 4th digit of the serial number is a J or 7, that unit uses an IPS panel. For example, LWZJSEARxxxxxxx or LTM7SHARxxxxxxx. All other serial numbers for 2015 E-Series will be units using VA panels."
In short, IPS panels will only be used in the 43- and 55-inch sizes, and the only way to tell one from another is via the serial number. Given past experience, I recommend avoiding buying a Vizio E series equipped with an IPS panel. See the P series review , where I performed hands-on reviews of both panel types, for details.

Vizio's content selection is very good. HBO Go isn't available, and there are no major sports apps like MLB TV, NHL GameCenter, or NBA League Pass, but most of the other heavy-hitters for video are here, including Netflix, YouTube, Hulu Plus, Amazon Instant Video, Vudu and Plex. Audio support is also solid, with iHeartRadio, TuneIn, Pandora and Spotify.
It's worth noting here that Vizio still uses the same involuntary software update system, and it's a drag. You can't simply check for updates manually -- you have to wait for them to be rolled out, and there's no way to opt out of receiving them (aside from disconnecting the TV from the network). I prefer the system used by most other TV makers, where you can manually check and opt out of automatic updates if you want.
Source From: http://www.cnet.com